The Research & Strategy Lab is Memetic Literacy Lab’s think tank and experimental hub, bringing together researchers, practitioners, creators, and technologists to study how narratives, memes, and digital media shape public understanding. We translate research into strategic approaches. 

Research, Analytics & Insight Development

Our team conducts qualitative and quantitative research on meme ecosystems, platform dynamics, engagement data, narrative spread, cognitive bias, and manipulation techniques. We develop frameworks and scalable methodologies to enhance public understanding of media manipulation. These insights directly inform MLL’s content, tools, and outreach strategies, ensuring real-world impact.

Events & Forums

We host events and forums that facilitate collaboration and innovation. These gatherings surface emerging patterns in the information environment, connect theory with practice, and generate shared frameworks for understanding digital influence. See our Events Calendar.

Conferences
Conferences such as our upcoming Sensemaking Summit convene researchers, creators, and technologists to exchange insights and advance collective sensemaking.

Workshops & Salons
We host guided, participatory sessions that bring together cross-disciplinary voices to test educational methods, analyze memetic trends, and collectively refine intervention strategies.

Hackathons
Hackathons drive rapid prototyping of tools, content experiments, and new media literacy approaches. These intensive sessions translate insights surfaced in workshops, salons, and research into testable ideas that can be evaluated, refined, or scaled.

Online Forums 
Online forums support sustained sensemaking, peer exchange, and iterative development of ideas over time. Check back soon as we launch our Discourse forum. 

Together, these activities form a continuous research cycle that links inquiry, experimentation, and evaluation to practical public impact.